— by Donna Riordan —

I know I’m not alone in trying to minimize waste and garbage, so I’m compelled to call my fellow islanders’ attention to our local USPS, in particular the massive waste of paper and fuel resources required to create, haul, deliver, recycle, and then destroy junk mail — especially catalogs.

Just before Thanksgiving, the Eastsound Post Office announced that it would no longer recycle catalogs and other direct marketing mail on site (for PO Box users) due to a cancellation of the hauling contract. USPS workers say they have no control over that decision, or the mandate to deliver catalogs and other direct marketing materials. The postmaster posted a notice with an erroneous address for the Direct Marketing Association that one could use to request in writing ($.46 stamp plus an envelope) to be deleted from catalog mailing lists. For a more speedy response, one can visit the DMA website and pay a $5 fee to request cancellation on line. Or, amazingly, we can call each individual catalog and request to be taken off its mailing list!

The irony of USPS’s position was not apparent to me until I started digging into the junk mail issue. As part of its business model, USPS gets paid to deliver junk mail that we don’t want to postal customers either by name or the ubiquitous “current resident.” Then, once junk mail is delivered, we have to pay to have our piles of it hauled off island after depositing it at the local dump. Once an address or PO Box is on a mailing list it will stay there forever unless individuals take active steps to get it removed. In reality, as I learned, getting off a list means considerable time and effort. For that level of service, our postal rates will rise again in January.

The bottom line is that we are all unwilling participants in a fiscal folly to keep the USPS afloat by accepting direct marketing materials. At a time when Orcas Islanders are struggling to cope with the solid waste stream, our local post office should be doing whatever it can to reduce the mountain of junk mail it delivers every year. What can we do? I don’t know, but I’d like to work with others to request a public meeting with our local postmaster to discuss options for issues such as minimizing junk mail, securing a new recycling contract, and so on. Anyone interested in helping me organize such a meeting can contact me at donnagr@cruzio.com.

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