||| FROM BUSINESS INSIDER |||
- Copenhagen will launch the CopenPay initiative to reward climate-conscious tourists.
- The monthlong trial offers incentives such as free museum entry for green deeds like cycling.
- The aim is to reduce the environmental burden of tourism on Denmark’s capital.
Copenhagen may have figured out how to get tourists to behave.
The Danish capital is launching an initiative this month to reward climate-conscious visitors with incentives such as free meals, wine, kayaking tours, and complimentary entry to museums.
Tourists and locals will be rewarded for their green deeds, such as arriving at a tourist attraction on a bike or picking up litter.
For instance, those who take a train or ride a bike to Copenhagen’s heating plant can then ski down its sloped roof.
Meanwhile, visitors who show up with a piece of plastic waste at the National Gallery of Denmark can get involved in workshops that turn that waste into art.
The city tourism board said that while proof of these green deeds is desirable, the CopenPay scheme will operate mainly on trust. A report from the Pew Research Center has shown that Denmark has the highest levels of personal trust in the world.
