— by Matthew Gilbert, Orcas Issues reporter —

As part of National Travel & Tourism Week, the San Juan Islands Visitors Bureau teamed up with the Chamber of Commerce to host the Bureau’s 20th Annual Spring Membership Luncheon. Held at the Outlook Inn on Orcas, a wide range of island-wide small business owners attended to hear how the coming season was shaping up and what to watch for in the future.

Councilman Rick Hughes led off with a summary of our beloved ferry system – Hughes sits on the Ferry Advisory Committee. It was a good news / bad news kind of report: The good news is that the state ferry system is committed to building five new ferries and converting its fleet to hydroelectric – the only one in the country, if not the world. The bad news is that none of that will help the San Juans in the foreseeable future even as ticket prices continue to climb to finance that expansion. Worse still, “we may be down a boat this season if we can’t keep the Hyak going after June 30,” Hughes reported. “Our capacity would drop 2500 cars, so plan ahead.”

On top of all that, Hughes said that to get a new boat, “San Juan County needs another ferry terminal.” The current mission for the Anacortes—San Juan fleet is thus to “keep the level of service where it is while getting caught up with maintenance so these boats can reach their 60-year lifespan.”

Visitors Bureau Executive Director Deborah Hopkins reported that tourism generated $251M in the county last year, and while that’s an impressive figure, the wear and tear is becoming more evident. In response, the Bureau is developing a series of videos under the title “Sustainable Tourism Matters” that focus on stewardship and the Leave No Trace program (www.LNT.org). “This is where destination travel is heading right now,” she said. The Bureau’s website, updated with new booking technology, received more than one million views last year.

Natl. Monument Manager Marcia DeChadenedes, representing the Terrestrial Managers Group, then gave an update on the county’s tourism study. Phase 1 reported extensively on the visitor experience and was published last June. Phase 2 research, with a guiding theme of “How can we better manage tourism in the future?”, focuses on the resident experience and will be implemented next month with a target of 1000 completed surveys. Local businesses are also a key part of this phase, and every member of the Bureau and the Chamber will receive a copy. It’s expected that the results will give shape to the ongoing tension between preserving a robust tourism economy and the growing threat of “loving the San Juans to death.” The combined results will then feed into a Tourism Master Plan, “the last main planning document for the County,” said Hughes.

Speaking to some of the issues that plan will have to address, Erika Shook, SJC Community Development director, reported that the average daily number of visitors in the county peaks at around 8500 people, just more than half the current permanent population of 16,000. In 20 years, the visitor-resident total is expected to exceed 30,000 on any given summer day, approximately a 25 percent increase based on projected yearly growth of one percent. That number may seem modest, but over time it has a multiplier effect in terms of inflow and impacts. That one percent figure is also debatable, rising and falling as the economy swings and potentially influenced by the forces of climate change. As one of the last few temperate climate shelters left, will the San Juans become a destination of last resort? Hughes believes that our limited ferry capacity provides a natural cap on growth. Perhaps.

The impact of short-term vacations rentals (VRs) remains top of mind for many and Shook reported that 1080 permits have been approved so far this year. Another 50 have received “notices of violation,” resulting in over $50,000 in penalties. “We’re trying to level the playing field with traditional accommodations,” she explained, referring to the County’s more aggressive regulatory approach which includes the completion of “certificates of compliance.”

The Planning Commission has asked Shook and the County to identify a “proper” number of VRs, while the Eastsound Planning and Review Committee (EPRC) recently submitted a resolution to the County that would place a 12-month moratorium on new vacation rental permits in the Eastsound Subarea. Hughes says he is still undecided on whether to support it, noting that “only 7 – 8 percent of all county residential units are VRs while 30 percent are unused second homes.”

That dismissal did not sit well with everyone, though. The simmering unrest around the competitive pressures of VRs was voiced by a local inn owner who observed that the real estate industry actively markets properties as having rental potential. “I run a small inn and we’re suffering,” she said. “The lodging industry feels unheard on this issue. How about creating a three-year wait period for new home buyers before they can rent their property?”

Although still months if not years away, the completion of the slow-moving Tourism Master Plan can’t come too quickly.

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