— by Alex MacLeod —
The resignation of Mike Greene from OPALCO’S Rock Island Internet business should be a wake-up call for OPALCO’s membership and its board of directors.
Greene was the founder and architect of the pre-OPALCO version of Rock Island, an outfit that enjoyed an excellent reputation for high-quality customer service despite the limits of a DSL infrastructure. It was that good will and online business expertise that OPALCO bought when it decided on its go-it-alone Internet expansion.
OPALCO wisely kept Greene on as vice-president of technology after the purchase. His understanding of the business, from the ground up, was far greater than anyone’s at OPALCO, invaluable expertise for a business which before the purchase was simply a local electric monopoly.
So why did Greene suddenly walk away from a big paycheck while OPALCO’s Rock Island clearly continues to struggle to meet its most basic business goals?
He refuses to discuss the subject, citing fears that OPALCO would sue him for saying anything negative or violating a confidentiality and non-disparagement agreement signed when he was hired by OPALCO. He’s not a rich guy, he doesn’t have a job and he says the last thing he could afford are legal bills.
His is not a novel position. It is the same one former board member John Bogert faced when he resigned from the OPALCO board after it decided to pursue what he believed was an unnecessarily high-risk financial move into the Internet business on its own, rather than leasing its infrastructure to experienced Internet providers whose lease payments would cover all OPALCO’s costs of expanding its broadband and wi-fi infrastructure (which OPALCO insists on calling its electric-grid backbone).
Even current board members are “required to publicly support decisions of the board except in extraordinary circumstances where the director can demonstrate (italics added) that a decision or action will bring harm to the cooperative or threaten the cooperative’s survival” (Board Policy #1).How a director could demonstrate that, or, more centrally, to whom, is unanswered and creates pretty much an absolute gag on expressing any public disagreement.
That leaves us co-op members with little more than OPALCO’s public-relations operation. In this case, we’re told Rock Island is moving forward so smoothly that it no longer needs Greene’s expertise, so “Greene has taken the opportunity to step down,” it says.
Anyone closely following Rock Island’s “progress” — a group that doesn’t seem to include OPALCO’s board — knows that it is pretty much on the rocks. It keeps insisting it will reach minimal goals by the end of the year despite plenty of evidence that it won’t. It has promised its lender the business will start throwing off excess cash by 2017 to help fulfill OPALCO’s loan terms, though there is little hard evidence that will ever happen, much less in two years.
At the root of OPALCO’s problems is just plain bad management. The board named Foster Hildreth, who had been No. 2 at OPALCO, as general manager when Randy Cornelius retired after 13 years of steady leadership. It did no search and considered no one else, even though some board members privately expressed doubts about his capacity.
So what has Hildreth accomplished?
Most significantly, in the very first year of his leadership OPALCO violated one of the core terms of its loan agreements with it low-interest federal lender. In the normal world of business, this just isn’t done; when it is, heads roll. OPALCO management’s response has been to insist that, technically, it isn’t in violation of the loan agreements even though it was required by the lender to submit a “corrective action plan” to ensure that it won’t violate them again.
The next comeuppance came in July, when the board had no choice but to impose a 10% emergency rate increase on top of a 12% increase imposed just four months earlier. This is good management?
Along the way, OPALCO has invested millions of dollars in its nascent Internet business, with little to show for it. Adding salt to that wound, all co-op members are having to pay those bills even though only a small percentage of members want or, more significantly, can afford it. Now Greene is gone, along with some others, and morale there, as well as in the ranks at OPALCO, reportedly has turned sour.
Meanwhile, the board insists all is well. Hildreth is doing a fine job, Rock Island is about to become a profit center, electric rates have been too low so it’s only right they skyrocket a minimum of 180% from 2014 through 2019, and anyone who thinks otherwise, regardless of their facts, shouldn’t be listened to. (The board actually ends its recent “thoughtful” essay on rates and finance https://www.opalco.com/news_article/board-perspective-on-rates-and-finance/
with the admonition that while “Social media helps to broaden participation in the conversation, (it) should not be mistaken for the conversation itself.”)
The bottom line seems to be this: No one associated with OPALCO can or will talk honestly about what is going on, and none of us who actually may know what is going on should be listened to. In other words, we all need to be quiet. We might wake the board.
(Alex MacLeod is a 30-plus year OPALCO member who lives on Shaw Island. The OPALCO board’s next meeting starts at 8:15 a.m. Thursday at Woodmen Hall on Lopez.)
**If you are reading theOrcasonian for free, thank your fellow islanders. If you would like to support theOrcasonian CLICK HERE to set your modestly-priced, voluntary subscription. Otherwise, no worries; we’re happy to share with you.**
Alex,
OPALCO has been providing fiber Internet services to our community for over a decade, well before the acquisition of Rock Island. It’s not unusual for founding leaders to step down in the year following an acquisition, but Mike Greene’s expertise and institutional knowledge will surely be missed.
Foster and the management team are doing an absolutely admirable job navigating OPALCO’s evolution of the grid and internet services we provide. We are extremely fortunate to have Foster at the helm.
Your feedback as an OPALCO member is always considered, and we encourage all Co-op members to deepen the conversation with the Board and OPALCO management team by attending Board meetings. I think most folks will enjoy the level of interest, thought and energy that goes in to innovating and delivering reliable energy and internet solutions for the community.
The Co-op has made a sizable commitment to providing members with reliable high speed Internet and improved countywide communications. To reverse direction is certainly not in the financial best interests of your Co-op or the community. It’s vital for us to support this initiative and the Rock Island investment. We collectively own it and benefit from its success; let’s embrace it in a spirit of cooperation.
Just as in the early days of building out the OPALCO energy grid starting in 1937, extending the fiber network takes time. There will be good days and bad days, naysayers and energetic supporters, those who attempt to sow doubt and those who lend a hand.
On my home island of Lopez, the Whiskey Hill neighborhood had very heated discussion about whether to install fiber in their community. Despite that, when it came to a vote, 51 of the 55 members voted for it. Now the installation is wrapping up, and their new fiber internet service will be up and running next month.
The strong interest of Co-op members in getting connected is remarkable. Our focus is on construction and lighting up the fiber for the neighborhoods that are in our extensive construction queue.
Alex, we encourage you to get involved. Visit some of the neighborhoods that are in construction and talk to the hard working crews and co-op members that are at the heart of this good work. Projects like this happen better and faster when Co-op members pull together.
— Jim Lett, president, OPALCO Board President
You’d think OPALCO leadership would realize that the kind of replies we see here from Jim only further reinforce Alex’s point. One can agree or disagree with OPALCO’s single minded quest to become more than just a local power cooperative- but hard to discount the notion that their puplic outreach efforts have been singularly tone deaf and misguided. There’s a tone and flavor or arrogance and paternalism that echoes through their efforts at persuading us their efforts are in our best interest. If anyone has been following the efforts of San Juan Island EMS to get their levy passed, you’ve seen a similar “let us tell you simple naive islanders what’s best for you” approach- and I think in the end we’ll see similar results. OPALCO has backed themselves into a corner where they have no choice but to double down their bets. Jim’s pleading to support the effort because to do otherwise would mean failure doesn’t hold water in my mind.
What I see is an effort that is primarily supporting the wealthy in our community who have the disposable income to make their connectivity happen- and is being subsidized by the electric bills of the island working class who are already struggling to make ends meet. One only need look at the make up of the OPALCO board to get a sense of who will benefit. And one only need talk to the hard working linemen, office staff and long term on the ground OPALCO staff to get a sense of their disillusion with their leaders and their strong sense that their employer has lost sight of its true mission.
Keep up the good work Alex. I might not agree with everything you say, but I firmly believe someone needs to stand in front of the run away OPALCO train.
Reading another monthly Board update from OPALCO, I am reminded of an early mentor who was fond of saying, “…there is only one history.” Comparing one monthly report against another, OPALCO’s 2015 broadband adventure is rife with unmet expectations that border on material misstatement of fact. If OPALCO were a publicly traded entity, I can’t decide if the shorts or torts would be having more fun.
I’ve never met Mike Greene, but I have several friends who think very highly of him. He obviously built his Rock Island business not only technical competence, but also on earned trust. It is unfortunate that he’s left OPALCO/RI. Reading the details of the October board packet, we learn that his ‘right-hand man’, Mike Rolling, left with him.
Here’s what OPALCO had to say about the two Mikes just six months ago, when the updated broadband business plan was published, inclusive of the rationale to acquire Rock Island:
“There is no doubt that tapping Mike Greene’s 20 years of experience serving San Juan counties [sic] data, voice and technology requirements is an important strategic step for the future success of NewCo (new OPALCO/RI). His talent and work ethic go without saying. In addition to Mike, RITS (Rock Island) has a lot of talent in customer sales support, technical support, system administration, network engineering and in-field technicians. Some notable mentions are:
Mike Rolling, Mike Greene’s right-hand man. Has been with RI since 2003. Mike is an extremely versatile individual and easily adapts and has the ability become [sic] proficient in anything he engages in. Mike is comfortable doing just about anything, from Windows client server, Apple, any flavor of Unix to a multitude of routing OS’es [sic] (cisco, Juniper, Mikrotik, etc.) He is familiar with several programming languages (Jscript, PHP, Perl, etc.). Mike is a huge asset to the organization and will continue to expand his role in managing our increasing network needs.”
We’ve heard the official OPALCO line on this a few times now, “…it’s not unusual for founding leaders to step down in the year following an acquisition.” Well yes, this is correct. Except that in this instance, we have a six-month old business plan highlighting the two Mikes’ value and future and expanding roles…and the departures also come during a period of poor performance to plan. As the saying goes…’something is rotten in the state of Denmark’…
There’s another important paragraph from the 24 April 2015 business plan regarding the Rock Island acquisition.
“The extensive financial analysis performed by the team on both an individual basis and combined basis demonstrates a very clear bath to breakeven for the Rock Island Communications business. What the combined model achieves is a significant reduction in the time burden it will place on the entire electric rate base. All startups face a ramp up period and Rock Island is no exception. With the combined businesses Rock Island will strive to break even by the end of 2016 as compared to the end of 2017. Working to alleviate this electric rate burden prior to full implementation of the SJI-LOZ undersea cable is an important milestone for the overall entity to achieve.”
If I were an OPALCO Board member, there are several questions I’d be asking in open session at the next Board meeting on Thursday basis the paragraph above, not yet six months old:
– Will the Rock Island acquisition still achieve a significant time reduction in the burden placed on the electricity side? How are you measuring this?
– What’s your current break-even pace? Will you break even at the end of 2016?
– Will you make the important milestone of alleviating the electric rate burden prior to full implementation of the SJI-LOZ undersea cable?
There are several other questions that the Board should ask this Thursday regarding broadband:
– Regarding business development milestones, Q2 highlights were closing contracts with Whiskey Hill (54 potential members) and Alder Forest (6 potential members). Since Q2, it appears that the only signed contract has been with Suncrest (6 potential members).
o September’s report to the Board indicated a Fiber Sales Pipeline of “Verbal commitment, awaiting payment, 5 communities and Actively in discussion 13 communities.”
o October’s report to the Board for Fiber Sales Pipeline is IDENTICAL / VERBATIM to the report in September…i.e. no progress…
o Why are committed contracts so slow to materialize? How does this anemic pace of commitment match against repeated claims of ‘incredible pent-up demand, etc’?
– In the August report to the Board, you stated, “…we are expecting 185 new connections to occur in Q3.”
o Actual Q3 connections appear to be 67 (54 fiber and 13 LTE)
o How did you whiff on your numbers so substantially and materially, when setting expectations already halfway into the quarter?
– Your pipeline projections call for 371 new subscribers live during Q4. This pace averages 4+ new connections per day, 7 days a week including holidays.
o How is this pace possible, without any historical evidence of similar ability?
o Do you even have the requisite staff on hand to accommodate such a volume of installs?
– I notice a new emphasis on individual sales to homes along Deer Harbor Road and elsewhere: “Hoping to acquire 100 new connections by year-end via individual connections countrywide where available”
o I don’t understand a sales strategy based on hope. How do you actually intend to achieve 100 new connections by year-end? There are only 75+ days left in the year, and that includes weekends/holidays.
o Are these 100 in your pipeline forecast for Q4?
– Why is Fiber revenue/customer at $263 for the most recent month available (August)?
o This number seems high…year-end budget is forecast to be about $90, which seems reasonable.
o Are infrastructure fees (i.e. middle mile) collected lumped into revenue?
o If not, how are such fees accounted for?
– What is the status of the $4.5 million in incentives subsidized by the co-op membership, the first $1.5 million of which was slated for this year?
o Do you plan to proceed with the next tranche of $1.5 million subsidy in 2016? (referencing the $1,500 per connection subscription incentive)
o How are you determining the efficacy of this subsidy?
– The revenue, subscribers and pipeline dashboard is helpful. But what is happening on the cost side?
o Are costs in line with progress?
o Based on current progress, what is your cost of customer acquisition? Is this in line with expectations?
– Wireless
o There’s been such a significant delay in getting your LTE business off the ground. What’s happened on the cost side while revenue has failed to materialize?
o The Q4 wireless pipeline, are these committed subscribers awaiting connection, or projected?
I appreciate Board President Jim Lett’s response. I completely agree that reversing direction is not in the financial interests of the Co-op or community. What bothers me is this paragraph from his response:
“The strong interest Co-op members in getting connected is remarkable. Our focus is on construction and lighting up the fiber for the neighborhoods that are in our extensive construction queue.”
The certainly reflects the conventional wisdom at OPALCO…but it certainly does not seem to be supported by facts. The facts tell us that the neighborhoods under construction have largely been under contract for most of the year. In the last SIX plus months, it appears only 3 neighborhoods, with a total of 66 possible connections went to contract. The last two Board updates reflect a “verbal commitment on 5 neighborhoods, awaiting payment.” I don’t know the details on those commitments, but I do know that time kills deals…time is killing OPALCO’s broadband strategy, while reversing course is not the answer, taking an objective look at a change of direction is in order.
n.b. Will’s concern about OPALCO’s broadband strategy de facto supporting the economic inequality present in our county is an appropriate criticism that also needs attention, but I have written enough for now.
I very much appreciate the content of this Guest Opinion as well as the extended conversation in the 3 comments thus far; I too viewed the departure of Mr. Greene, and the manner in which it was presented to our community, as an unwelcome sign. I would certainly like to see this conversation expanded and deepened.
Hi Fred, and others. Theresa Haynie here for OPALCO.
The next OPALCO Board meeting convenes Thursday morning on Lopez Island. The meeting opens with a period dedicated to member commentary. You are certainly welcome to expand and deepen the conversation with the Board, and invited to meet with your island representative to share your concerns.
OPALCO is in a period of change, and nothing represents that more than the investment in Rock Island. Changes were inevitable at Rock Island Communications as well, and I admire Mike Greene and trust that he made the correct decision for himself and his family. The team he leaves behind is firing on all cylinders, and is dedicated to success in getting fiber to island neighborhoods.
Certainly it’s not financially prudent to change direction at this key stage of fiber service deployment. As a cooperative, we owe Rock Island Communications our support as our member-owned subsidiary.
Alexander Conrad, you say, “I don’t know the details on those commitments, but I do know that time kills deals…time is killing OPALCO’s broadband strategy…”. Your lengthy tome certainly contains an abundance of details, but you’re missing the big picture: time won’t kill Opalco’s broadband strategy. The residents and visitors of the San Juan Islands are crying out for faster, more reliable internet and CenturyLink is not providing it. Opalco/Rock Island will!
Hi Theresa…you wrote, “The next OPALCO Board meeting convenes Thursday morning on Lopez Island…You are certainly welcome to expand and deepen the conversation with the Board…”
Yes…I plan to attend the Board meeting. In the aftermath of my attending the September meeting, I wrote the Board, inviting them to participate in an open-invitation discussion to reach a consensus on:
“how its membership can support OPALCO so that it can meet the multiple challenges of looming capital expenditures and evolving technologies in a changing world, as well as meet its fiduciary responsibilities to steward member-owned assets”…an ideal venue in which to “expand and deepen the conversation”.
Unfortunately, OPALCO management has declined to participate and I’ve heard not one peep from any of the Board members.
Last I heard, it takes at least two parties to hold a conversation.
Dan, you are quoting out of context and conflating criticism of current strategy and execution with an anti-broadband stance.
Broadband is a smart goal and it is indeed too late to reverse course on OPALCO’s investment…but facts abundantly indicate that a change is necessary to achieve the goal.