Science Moms’ Super Bowl ad, why extreme heat worsens diabetes, & three S’s of climate action
||| FROM TALKING CLIMATE |||
If you tuned in to the Super Bowl this year, you might have seen an ad from Science Moms, a nonpartisan climate advocacy group of climate scientists and moms I’m part of. It is the first ad on climate risks to ever air during the Super Bowl, one of the top ten most watched sporting event worldwide. Some 13.6 million viewers who streamed the Super Bowl online saw the ad, in addition to 2.5 million television viewers in the Los Angeles market.
The ad doesn’t promote a product; instead, it is a heartfelt call to action that highlights how climate change is harming the people and places we love most. In it, an expectant mother narrates how climate change will reshape the world in which her daughter will grow up.
“Climate change is creating hotter, drier conditions that lead to massive wildfires,” said Emily Fischer, a climate scientist at Colorado State University and one of our Science Moms. “As we show in this ad, unnatural disasters will only become more frequent and intense unless we make a serious effort to tackle climate change. Our children deserve nothing less.”
The response has been overwhelmingly positive. The New York Times called the ad “unimpeachable in its sentiments,” ranking it as the tenth best Super Bowl ad of the year. Celebrities, including science communicator Bill Nye, shared the ad on their social channels. “There are a lot of distractions right now, but our climate is still changing. If we work together, we can provide clean energy for everyone and change the world,” Bill told Science Moms.
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